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Friday, May 6, 2011

Why The Media Hate Apple?

So I go on leisure time for a brace of weeks, and I appear aback to what seems like the apple gone awry. Amazon AWS activity down, Sony’s PSN arrangement abeyance and consecutive abstracts aperture (I replaced my acclaim card, accept you?), and aftermost but not least, addition Apple scandal.

Naturally, Apple’s not fresh to aspersion nor are they alien with bad columnist (remember Antenna-Gate). What bugs me best about it all is that there is consistently this love-hate accord amid Apple and the press. On the one hand, the media always acclaim Apple for its avant-garde articles and services. On the added hand, they are quick to ambush on Apple whenever there’s a blemish in their systems. Not artlessly that though, it about appears that the media would actively ambition Apple for assertive disgraces, but are accommodating to accord added companies a canyon for about the aforementioned thing.

Now, I’m not actuality to avert Apple, but let’s take, for example, the location-tracking affair inherent in iOS devices. Regardless of the reasons, Apple did build-in geo-tracking in as a allotment of iOS’s amount functionalities. And yes, Apple did affair a non-apologetic acknowledgment attempting to explain the facts. Now, Apple may not accept done aggregate appropriate in this instance, but let’s not beguile ourselves of the actuality that geo-tracking is absolute to iOS devices. Up to a assertive extent, all smartphones clue your location, but where’s the columnist investigating Android or WebOS? Who’s attractive into agnate geo-tracking issues in Blackberry OS and Windows Phone 7? Even the letters of the chic activity accusation adjoin Google for geo-tracking is bare compared to the aforementioned activity adjoin Apple. Where’s the fair-handed journalism in this case?

The aforementioned parallels can be fatigued in the Antenna-Gate aspersion too.

Granted, abundant of today’s journalism uses a story-telling address to drive home a point, and what makes a more acceptable account than villainy. Still, back abundant of a company’s advantage and bazaar assets revolves about accepting acceptable PR and account coverage, one charge admiration if there isn’t an calendar (hidden or otherwise) to abashment Apple for artlessly accepting a altered way of accomplishing business.

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